References
Collected by Yi Zhang
Element reference:
We aim to distill four circular elements that are most representative of the Audi brand. Through an abstract interpretation of the circle as a core visual form, the project emphasizes the brand values of unity, collaboration, and coherence conveyed by Audi. At the same time, these four elements symbolically represent Audi’s key strengths in performance, speed, safety, and technological innovation, reflecting the brand’s pursuit of a refined balance between rational design and outstanding engineering excellence.
Audi R26
Some commercials of Audi that focus on the logo:
https://www.artstation.com/artwork/39JXmo
Poprsal
By Liz
- Audi is a car brand which is a symbol of high technology, elegant design, and best quality. With a rich history and numerous achievements, the company continues to set standards in the automotive industry. In this project, we want to demonstrate how each element of an Audi car is interconnected and each part influences others until it becomes one whole. We will focus on 4 key elements: the gear (represents innovation), the piston (ingenuity), the wheel (exploration), and the steering wheel (luxury).
- Each of these elements are an integral part of an Audi car. Their dependence and influence on one another create a whole that underlines the meaning of 4 rings: innovation, ingenuity, luxury, and exploration. Our goal is to show this harmony through a project that emphasizes the significance of each element in creating a unique experience of owning an Audi car.
- We plan to use 3D and motion graphics in order to create a commercial and most effectively demonstrate our idea.
Sketch
By ChiChi Wang
- The camera shot changes from a frontal view to a side view.
- The camera passes through the four rings and then returns back.
- The camera shot changes from a frontal view to a side view and show the four layers.